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Fearless Caregiver Conference

Gary Barg - Editor-in-Chief, Today's Caregiver Magazine
From the Editor

Successful conference marketing
is all about partnering with the attendees. The family and professional caregivers in attendance need to know that you provide a viable solution for their challenges as they care for their loved ones and clients. We look forward to sharing some of the successful conference marketing tips and techniques since our first Fearless Caregiver conference was held in 1998.

  Take Care
Gary Barg, CEO
  1. Show up on time.
According to Woody Allen, 80% of success is simply in showing up. I would add that as a sponsor/exhibitor, showing up on time not only ensures that you don’t miss out on any potential business, but it is also missed opportunity business to be represented by an exhibit table with nothing on it but a sign with your organization's name.
Fearless Caregiver Conference  
  2. Enthusiasm, energy, engagement.
Show interest in the conference attendees, and will they show interest in you.

There is a major difference in results for the exhibitor who smiles, engages, asks questions and even pleasantly intercepts the attendees as they walk by their booth with an appropriate offer of information or advice.

We recently received phone calls from two exhibitors who were at the same event. One exhibitor called to say how astonished she was by the positive responses and qualified leads she received at the event and the other called to complain that nobody seemed interested in his offer.

I remember seeing both of these exhibitors at the event. One exhibitor had well-produced materials, a nice display and was highly engaged with the attendees as they stopped by her booth. The other had a few pieces of paper on his table, no table display and spent much of the time sitting behind his booth, if not on his cell phone. Guess which exhibitor complained about the outcome of their sponsorship?

Fearless Caregiver Conference  
Fearless Caregiver Conference
Fearless Caregiver Conference
What people are saying about
the Fearless Caregiver Conferences


Sponsors and Exhibitors:
“Great event. We were happy to be a part of it. Congratulations on a successful conference and thanks.”

“It was wonderful to be a part of something as needed as your conference…You all are doing a great job and thank you for letting us be a part of it.”

Family Caregivers:
“What a wonderful turnout and it was nice to learn that your Caregiver Media Group is a “family affair.” I think this meeting showed that people are desperate for reliable information and this type of informal give-and-take between the “experts” and the family caregivers is so important.”

“It was such an inspirational day…I was truly amazed at the outpouring of support and concern so many caregivers offered to their fellow caregivers…What a tremendous forum you provided for them to share their experiences and be heard and helped by others who share common experiences.”

  Fearless Caregiver Conference  
  Successful Event Tip
  • Walk the aisles and view your display exactly as a family caregiver views it. Ask yourself, can I easily see the display, is the type size readable, is the message clear?
  • Introduce yourself to every exhibitor and give them your business card. You never know if they will share your card with your next customer.
  • The Fearless Caregiver Conference Guide lists the telephone and address of each exhibitor.
  • Bring enough giveaways and brochures to share with other exhibitors.
  Countdown to Conferences

Port St. Lucie, FL
October 20, 2010

New Haven, CT
November 4, 2010

Fearless Caregiver Conference at Sea
January 3-8, 2011

  Fearless Caregiver Conference  
Fearless Caregiver Conference For more information:
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